Top 6 Generative AI Tools for Content Creation in 2024

Haven’t you noticed a sudden increase in the use of AI? If your answer is yes, you’re absolutely right. After the launch of ChatGPT back in 2022, there came a sudden boom in the usage and adaptation of AI tools in content creation and pretty much every field.

According to a Botco report, 73% of the marketing departments across many businesses are using AI in their daily workflow. Out of which, 58% are using it for content creation. 

And if you want to be a part of these AI users and try some tools, we have brought this guide for you. Below, we have discussed the top 6 generative AI tools that can be used to create various types of content. Read on to learn more about them!

Table of Contents

• 1. Shortwave
• 2. Jasper
• 3. Copy.ai
• 4. Sentence Generator
• 5. Grammarly
• 6. Frase
• Conclusion

1. Shortwave

Shortwave is an AI-powered email platform that redefines how we interact with our inboxes. Based on advanced natural language processing and machine learning, it helps users with email writing, search, scheduling, and more.

Want to write an email? Use Shortwave to craft a whole email from scratch or use its smart predictive autocompletes to fill the email body. This tool understands the context of emails, the recipient’s behavior, and your unique tone and style when writing the email. 

This tool can even analyze your email history, know a recipient’s interests and preferences, and answer any questions. For example, you can ask what John said to you last Thursday or about anything saved in your inbox. 

Best For: Writing, scheduling, customizing, and managing your emails and inbox to save time and improve overall productivity. 

Prominent Features:

• Write emails for you, following your tone and style
• Can answer any question regarding the emails or data saved in your inbox
• Allows you to organize your inbox the way you want
• Analyze how people are reacting to the emails you send

Pricing: Free to use with basic features. To unlock all the available features, get one of these plans: Personal at $8.50/user/month, Pro at $18/user/month, or Business at $30/user/month. 

2. Jasper

Jasper, formerly known as Jarvis, is a premier AI content generation tool. With 50+ built-in templates, it allows users to generate emails, blog posts, product descriptions, article outlines, essays, ads, and the list goes on. 

This all-in-one tool can understand and respond to user-given prompts and automate many time-consuming tasks for marketers. Although the content generated by Jasper isn’t publish-ready, it is perfect as an initial draft to work on further. 

Interestingly, it even offers different writing styles with distinct tones to suit various audiences. Use this tool to automate repetitive writing tasks and save your time so you can better focus on other productive tasks. 

Best For: Writing blog posts, social media posts, ads, product reviews, and other forms of content. Anyone related to the marketing field can use it.  

Prominent Features:

• Optimizes the content for search engines
• With 50+ writing templates, it can write blog posts, copywriting, ads, and more
• Features multiple writing styles and tones
• Support 30+ languages for global audiences 
• Real-time collaboration for writing and editing

Pricing: It offers free trials for 7 days only. Its plans include Creator, Pro, and Business, with $49/month/seat, $69/month/seat, and custom pricing, respectively. 

3. Copy.ai

Copy AI, also known as GTM AI, is a comprehensive AI-powered platform to streamline the marketing content creation process. It can be used to ideate and write marketing copies, ad content, and social media posts, as well as blogs and articles.

Using this tool is very easy. Write a prompt that specifies the type of content you want. Then, choose what type of content you want, such as email, blog post, ad copy, etc. You can even give it some existing content regarding the topic for better context. 

That is it! Use the content it generated as a base to start on. Proofread, edit, and refine the generated text to polish it further and convey your message efficiently. 

Best For: Generating marketing copy and content, such as ad copies, social media posts, blog posts, and the list goes on.

Prominent Features:

• Simple, easy-to-use interface

• Includes templates for various content types, such as product descriptions, social media posts, and blog articles
• Offers brainstorming tools to help users generate new ideas and angles for their content
• Can generate and customize content as per the brand voice

Pricing: Free to use with a 2000-word limit in chat. To get unlimited words, go for the Starter plan at $49/month or the Advanced plan at $249/month. 

4. Sentence Generator

While there are tools to write body content for articles, blog posts, ad copies, social media descriptions, etc., what about the headings and titles? Well, use AI Sentence Generator to write important taglines, headings, and titles for your content pieces. 

Sentence Generator is backed by advanced AI algorithms to understand your prompt and the words you mentioned. This tool is specifically trained for the purpose and that’s why it generates engaging, informative, and unique headings or sentences of various kinds to suit your audiences and content types.  

With this tool, users can set their own writing style and select the number of headings/sentences they want to generate. Once all set, click on the Generate button. 

In the illustration attached below, the tool has generated 5 headings for “how to work”:

Best For Generating titles, taglines, and sentences for marketing purposes. 

Prominent Features:

• Free to use without any time limit
• Generates titles as per the prompts and keywords used
• Allows the users to set writing style and number of variants

Pricing: Free to use with no time limit.

5. Grammarly

Grammarly is a must-have tool for anyone who writes any form of content. This AI-powered writing assistant can proofread a piece of text to find any errors or headroom for improvements. 

It helps you improve your writing clarity and style and make any corrections. Interestingly, it goes beyond basic grammar and spelling checks to offer advanced suggestions for sentence structure, tone, and vocabulary. 

This tool can polish content and maintain high-quality standards. Its robust suite of features makes it an essential tool for anyone involved in content creation, from students and professionals to marketers and authors.

Best For: Proofreading content to find any errors or improvements. It suggests improvements in structure, tone, and vocabulary. 

Prominent Features:

• Offers real-time suggestions to correct any grammar, spelling, and punctuation errors
• Allows users to set writing goals, like Domain, Intent, Audience, and Formality
• Provide suggestions to make the content meet the writing goals, tone, and style

Pricing: Free to use for correcting basic mistakes. Get the Premium plan at $12/month or the Business plan at $15/month to unlock all advanced features, such as adjusting tone.

6. Frase

Frase.io combines AI content generation with SEO optimization. Isn’t it amazing? It is an all-in-one writing assistant to research, outline, write, and optimize content.

When you search for a topic on the platform, it shows results with word count, domain rating, heading count, and more. Drag and drop headings and subheadings to create an outline and fill content in it. Then, optimize the content for keyword usage and other SEO factors. 

This ensures that the generated content is both relevant and optimized for search engines. It increases its chances of ranking well and attracting organic traffic.

Best For: Researching and writing SEO-optimized outlines and content.

Prominent Features:

• Automatically generates detailed content briefs based on the top search results for a given query.

• Identifies relevant topics and questions to include in the content, enhancing its SEO value.
• Helps users write and optimize content in real-time.
• Monitors content performance and provides insights for improvement.

Pricing: Free to use for one user with one search query. Premium plans include Solo at $15/month, Basic at $45/month, and Team at $115/month. 

Conclusion

In 2024, top generative AI tools for content creation include Shortwave, Jasper, Copy.ai, AI Summarizer, Grammarly, and Frase. 

Shortwave helps write and manage emails efficiently. Jasper, formerly Jarvis, is great for generating various content types like blog posts and ads. 

Copy.ai simplifies creating marketing copy and social media posts. AI Summarizer condenses long articles into short summaries, saving time on research. 

Grammarly improves writing by checking grammar, style, and clarity. Frase combines content generation with SEO optimization, making it easy to create and rank content. 

Ajay Rathod

Ajay Rathod loves talking about artificial intelligence (AI). He thinks AI is super cool and wants everyone to understand it better. Ajay has been working with computers for a long time and knows a lot about AI. He wants to share his knowledge with you so you can learn too!